Flodesk Email Management: Overview and Review

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Flodesk is a reasonably new email advertising and marketing platform that's affordably scalable and straightforward to customize. It’s an extremely visible platform geared up with easy instruments and aesthetically pleasing designs. If you’re searching for a reasonably priced service that gives fantastically designed email templates that might be simple to tweak and received break the financial institution as you scale, Flodesk could also be an excellent possibility for you.

There are quite a lot of highly effective email advertising and marketing instruments accessible that go well with totally different manufacturers, relying on their wants. Flodesk is for manufacturers and entrepreneurs who need to incorporate an excessive stage of visible magnificence of their email advertising and marketing whereas sustaining the simplicity of use.

Flodesk is intuitive and straightforward to make use of, with engaging templates which might be nice for freelancers and types who need design-centric, aesthetically pleasing emails without loads of fuss. Let’s check out a few of Flodesk’s options.

Clean, Simple Interface

They say to not be afraid of the white house–and Flodesk is a superb instance of a model that isn’t afraid to let its designs and performance breathe. The web site is simple to navigate and use. In addition, it's fairly self-explanatory for newcomers and skilled e-mail entrepreneurs alike.

The most important navigation menu options hyperlinks to Emails, Audience, Forms, and Workflows. Here’s what you should utilize these sections for:

  • Create and handle your campaigns within the Emails menu
  • View and manage your subscribers in Audience
  • Build touchdown pages for opt-ins within the Forms menu
  • Create email automation in Workflows

It’s easy to dig into Flodesk and determine how to decide on and tweak the designs you need to use. The interface is superb for customers who're visually pushed however don’t want to code within the background as a way to get their visuals trying proper.

Drag-and-Drop Template Designs

Flodesk provides quite a lot of template designs to select from. Once you’ve chosen a specific template, you can also make modifications to the general design and really make it your individual. One manner to do that is by dragging and dropping design components into the workspace.

In the Flodesk workspace, templates comprise a sequence of attainable design components you'll be able to select from. These design components seem as mixtures of photographs, textual content, and hyperlink buttons that may be edited to fit your wants.

Users can edit every bit of the design components. For instance, you might change the color of a form that’s integrated into the factor. You may additionally add photographs and alter the font through the right-hand enhancing menu. The menu permits you to tweak the appearance and feel of your email by enhancing colors, fonts, shapes, and layouts.

In this instance, the template I’ve chosen is a short-and-sweet template referred to as “Favorite Things Roundup”.  You can use this template to share shoppable content material or merchandise when you like.

For my functions, I’m utilizing it as an option to drive readers to totally different items of content material associated with my guide collection, similar to weblog posts and playlists. In previous emails, I’ve featured books I’m presently studying and suggestions for different authors.

Once you’ve created your email, you'll be able to preview it for each desktop and cellular views earlier than sending it. This permits you to be certain that the design is correctly conveyed on totally different screens, and make any edits wanted earlier than it goes out to your viewers.

Email Automations

Additionally, Flodesk provides automation sequences for the emails you design. Use automation to set off sure emails to ship at sure instances, or to ship messages to recipients in a specific sequence.

I created an automatic nurture sequence in my account. It robotically sends three emails over a 30-day interval after a reader indicators up by my touchdown web page. It’s an opportunity not just for my readers to get to know me, however for them to get extra accustomed to my model and what I’m all about.

Simple, Attractive Landing Pages

Flodesk provides a number of touchdown web page design choices for opt-ins beneath the Forms part. You can use this device to create a branded popup, inline, or full-page kinds that you could hyperlink from wherever.

This full-page signup type options a spot for a picture (on this case, an eBook cowl), a quick description of the opt-in and what it’s for, and fields for the consumer’s first title and e-mail handle.

Flat-Rate Pricing

Unlike many different email advertising and marketing providers, Flodesk is out there at a flat price of $38 per 30 days. This price doesn’t improve when your e-mail checklist grows past a sure variety of subscribers.

Many email providers are accessible as we speak to improve your month-to-month price based mostly on the scale of your checklist. Flodesk’s scalable pricing mannequin ensures you received, primarily, be penalized when your checklist grows–particularly if it grows shortly. This is nice information for customers trying to migrate their lists away from different platforms which can have elevated their value for increased subscriber numbers.

Who Should Use Flodesk?

Flodesk is a superb selection for entrepreneurs who desire an excessive stage of visible attractiveness of their emails, however, they don’t need to take care of difficult code tweaks as a way to obtain their design objectives.

Here are some things to remember earlier than you dive into Flodesk:

  • Advanced visible designers or builders could desire to make use of a platform that comes with the power to code their very own templates. At the very least, you might have considered trying a greater diversity of design components when you’re involved with ensuring you aren’t working off an apparent template.
  • Some audiences reply higher to a customized, text-centric email without loads of visible bells and whistles. Others desire a pretty, polished look that falls consistent with your model identification and provides them one thing stunning to take a look at once they open your emails. At the top, it actually comes right down to your viewers, your particular person's choice, and what’s finest to your model.
  • Brands on a price range will profit from Flodesk’s flat price, significantly in the event that they’re scaling and rising their checklist shortly. This helps to stop the monetary pinch that may typically come from an exponential improvement in subscribers.

I switched to Flodesk to save lots of time. I additionally wanted to get my fingers on some well-designed templates that I might modify to suit my model. Otherwise, I used to be dropping loads of time. For me, the time-suck concerned both a software program studying curve or failed makes an attempt at hard-coding templates that I, in the end, wasn’t proud of. (We received to discuss the truth that my coding expertise is caught someplace within the early 2000s.)

Plenty of manufacturers, entrepreneurs, and repair suppliers may benefit from utilizing Flodesk. These embody:

  • Authors
  • Copywriters
  • Lifestyle manufacturers
  • Brick-and-mortar shops
  • Software builders
  • Graphic designers
  • Influencers
  • Consultants
  • Coaches
  • Photographers

Wrapping Up

Flodesk email administration is a wonderful selection when you’re a marketer who doesn’t have the time or want to work with hard-coded email automation templates. Most possible, you’re searching for a platform that’s simple to navigate, easy to make use of, and as easy as attainable with little fuss. It’s additionally a bonus if you may get in on a service that received hikes your month-to-month price as you develop.

What email advertising and marketing service do you utilize? Why do you favor it? Let us know within the feedback part.